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Valentine’s Day is supposed to celebrate love everywhere, not only romantically but with family and friends too. It’s important for companies and organizations to include everyone when advertising for Valentine’s Day. It’s especially important to include minority groups like the LGTBQ+ community.

Being a minority is hard enough, so seeing companies include their community makes them feel less like a minority and more like a community with everyone else. If an advertisement uses gender or pronouns when trying to promote Valentine’s Day then they should instead use more universal terms to be inclusive.

Everyone has loved ones, this special day isn’t just for couples. So advertisements shouldn’t only make candy or gifts specified for couples, but make it more about the celebration of love for everyone, family, friends, pets, the earth, everything.

At the end of the day, Valentine’s Day doesn’t have a specific tradition, so everyone should do what they want to do to celebrate. Love is love and people should choose how they want to show that love.