When buying new products in today’s world, there are certain things we’ve come to expect. Intelligent, good looking, and safe to name a few.

But what if you could have all three?

Meet the Cuff: “Smart, elegant security” that comes out fall of 2014. With an ever-expanding line of jewelry, the Cuff is expected to fit every style, with the comfort of knowing you’re never alone in a rough spot.

So what exactly is it?

The Cuff is an interchangeable piece of technology that is made to fit secretly inside of any Cuff designed accessory. Once hooked up to your smart phone via the Cuff Network App, you can assign your preferred contacts.

Now let’s say you go for a jog in the evening before bed. You’re alone, and suddenly somebody steps out of the shadows. You feel uneasy – something bad is about to happen.

Simply press your cuff. An alert will be sent to everybody in your designated contact list, informing them of your location, and that you need help. If anybody on your list also owns a cuff, theirs will vibrate, letting them know to check their phone because something’s wrong.

For seniors about to go off on their own, or anybody who would like the extra safety, you can pre-order your cuff now.